Snap Kit

June 15, 2018

Snap Kit is a developer SDK that lets mobile developers integrate powerful and beloved Snapchat features into their apps. This is Snapchat’s version of Facebook Connect and it’ll likely be widely adopted by social consumer apps that share Snapchat’s age 13-25 demographic. While the SDK supports creative tools like camera effects, filters, and stories, Bitmoji Kit and Login Kit (especially combined) are most likely to create differentiated product experiences that are unique to Snapchat.

Bitmoji is a great product because it doesn’t take itself too seriously. In my opinion, its dominance over other personalized emoji” apps is mainly due to these factors:

Overall, Snap Kit is a positive and important step for Snap, Inc. as a platform. This could be the catalyst that sparks both growth and retention by bringing more external benefits to being a Snapchat user.